A program through which Jacques Janine donates a day where they provide their professional services to satisfy senior citizens with a full beauty treatment. Services performed by professionals range from hair, nail and skin care to make-up. Everything is done with great affection by the Jacques Janine staff.
Since 2006 the Beauty Campaign has had volunteer nail technicians, make-up artists and hairdressers offer full beauty treatments to Senior Citizens.
It is considered a special day where Seniors feel valued and admired through the support and attention of many volunteers.
"The idea behind the beauty treatment is to lift self-esteem and ensure a strong sense of personal pride among the elderly."